Modern Menswear | Retail Project
Location: Kilimani, Nairobi
Type: Store Interior Fit-Out
Timeline: 2 months
Style: Minimal, Contemporary, Urban
Theme Colors: Black, Charcoal, Matte Finishes
Project Background
In the heart of Kilimani, this men’s clothing brand was ready to redefine its retail presence. The goal? A space that mirrors its urban identity—refined, confident, and unmistakably masculine.
We set out to create an environment that not only showcased the apparel but amplified the brand’s voice. Every design decision was intentional: from clean lines to bold contrasts, all working together to shape a space that feels both curated and raw.
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Open in new tab Design Approach
Our design leaned heavily into minimalism with edge—a bold use of black tones, industrial-inspired materials, and angular geometry to express strength and modernity.
We customized all the major elements:
- Display racks that emphasize structure and symmetry
- A fitting area that prioritizes privacy without sacrificing flow
- Lighting that guides the eye from product to product, enhancing textures and silhouettes
Every inch was tailored to ensure the space works as hard as the brand does—serving both form and function seamlessly.
Key Highlights
- Custom fixtures for product display and spatial flow
- Industrial accents like matte black finishes and metal frameworks
- Strategic lighting design to elevate merchandising
- Modern layout that balances shopper ease and brand storytelling
The Outcome
The result is a sophisticated, minimal interior that reflects the brand’s attention to detail and masculine aesthetic. The store is more than a shopping space—it’s an immersive brand experience, where fashion meets architecture, and functionality meets style.
